Tradeshow Directory Expofolio

Exhibition Tutorial
Paricipation trade fairs Tips For Exhibitors The marketing function of the trade fair Aims of participation in trade fairs Aims of the exhibitor regarding visitors Weighting of the participation aims Assessment and selection Sources of information Budget Participation documents Seven Deadly Exhibiting Sins and How to Avoid Them				Sin #2?Failing to have a proper exhibit marketing plan. Sin #3?Failing to build brand awareness with your booth Sin #4?Failing to give visitors an incentive to visit your booth. Sin #5?Failing to have giveaways that work. Sin #6?Failing to realize that your people are your marketing team. Sin #7?Failing to have a proper follow-up plan. Thirteen Questions to Avoid Booth Staff Duds Beware of Four Types That Can Bring Your Team DOWN Six Tips to Close the Global Communication Gap Don't Waste Time Guidelines for Engaging Prospects
Marketing Tutorial
Tutorial for Marketing Fundamentals Trade fairs as part of the communication mix Trade fairs as part of the price and conditions mix Trade fairs as part of the distribution mix Trade fairs as part of the product mix A word about competitors Selection and decision criteria Types of trade fairs and exhibitions Cost factors of participation in trade fairs				Sponsored participation in trade fairs Schedule and programme of events Form of participation Registration Conditions of participation Safety regulations Insurance Establishing Goals & Objectives